My name is Broc Russell, and I’m the photographer behind PrimeFocus Visuals, specializing in automotive photography that turns cars into stories worth remembering. Been shooting photography for over 2.5 years, with a year of that being car-focused. Every build, every detail, and every moment on the road has meaning — my goal is to capture that in a way that feels authentic and timeless. Whether it’s a daily driver, a show car, or a full performance build, I focus on clean visuals, sharp detail, and storytelling that lets each car speak for itself. Because at the end of the day, every car has a story — and I make sure it gets told.